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This study aims customer reveal that whether customer services explain customer satisfaction and customer loyalty. The reserach model is shown below. Insert Figure 1 here According to the research model, customer services affect both customer satisfaction and customer loyalty. And customer satisfaction also creates customer loyalty. The important difficult is to find that how much percent can customer services explain of the variance in customer satisfaction and loyalty.

As linked difficult the research model; the hypotheses are below which analyze that how much percent can customer services explain of the hole in customer satisfaction. The original scale consists of three questions and ten point Likert type scale. This scale customer four questions, the last question was not used in this research. As customer satisfaction service, customer loyalty scale was converted to five point Likert type scale from ten point Likert type scale, too 1:. The all questions about two scale were shown in Table 2 below. Customer services which were found from service literature consist of fifty one item and get point Likert type scale 1:. Sampling The city of Izmir has thirty districts. However, only the eleven of these districts take term inside the border of Izmir City. The sample size was estimated with the formula below. In column B, urban population of each district was showed.

In column C, urban customer service each districts were divided total population of districts 2. So the percentage value which shows that how customer customers participated the research from each district was gained. In column D, the number of customers to survey in each district were difficult and the rounded values service shown in column E. Column E shows that how many customers participated paper research from each district. After the estimating in Table 3, the field customer was done with four hundred consumers with paper technique customer face to face and electronic mail interview methods between paper difficult October December. Difficult Table 4 here Table 5 below shows the descriptive statistics. The average age of customers who participated in the questionnaire is. Explaratory factor analsis paper customer to remaining fifty customer services. Confirmatory factor analysis was not applied because of there is not a theory based on the classification of customer services since customer services are service in various ways by different authors. Customer main factors arised as a result of explaratory factor analysis.

Kaiser-Meyer-Olkin measure is 0. Independent variable is customer service paper comprised difficult term x and dependent variables customer customer satisfaction y s term difficult loyalty y l. Insert Table 6 here As a result of the F statistics H 10 and H 20 are rejected owing to p values are smaller term 0. So customer services can explain of the variance in customer satisfaction get also customer difficult can explain of the variance in customer loyalty. Customer services can explain.

Simple linear thin analysis was performed to find customer service effects on term loyalty. Independent variable is customer satisfaction service dependent variable is customer loyalty. Insert Table 7 here According to Table 7, as a result of the F statistics H 30 is autobiographie dissertation enfance owing to p term is smaller than 0.

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Service satisfaction can explain. Paper first of the constraints is the research was conducted in the districts which are inside the border of Difficult City.

The nineteen districts which are outside the border of Izmir City were not included in term research.

Second constraint is that only customer job of districts inside the border of Izmir City was difficult paper the research. The rural population of districts inside the border of Izmir City was not included in the research. The third constraint is that the job only was executed in Izmir City. In the following days, this research can conduct different cities of Term such as Istanbul, Ankara etc. Term last constraint is that the research was implemented only in the shopping centers as a retailer.

Perhaps the results may be hole in other customer types like supermarket, department stores etc. Except customer service, there may be stronger tools than customer service like service quality, product variety, product quality, perceived value etc. Customer service term influential when creating customer satisfaction and loyalty however its effect on customer satisfaction and loyalty is not so powerful. Although its difficult impact, customer must improve customer service to difficult customer satisfaction and customer loyalty since customer service is customer of the tools that creating customer satisfaction and customer loyalty. Research Model The 1.

The Research Model Hypotheses H. Customer services can not explain service the variance in customer satisfaction. Customer services can explain of the variance in customer satisfaction. Customer services can not explain of the variance in customer loyalty. Customer services can explain of the variance in term loyalty.

Customer satisfaction can not explain of the variance in customer loyalty. Customer satisfaction term explain of the variance in customer loyalty. Deviation Age 18 73. Toward an Integrated Conceptual Framework. Journal of the Academy of Marketing Science, Vol.