Most Downloaded International Journal of Research in Marketing Articles

We use cookies to ensure that we give you the best experience on for website. If you continue to use this site we will assume that you are happy with it. Research Eastern Labs a huge success or an expensive mistake? Karen Mills discusses key questions from her case study:.

Did Rivers have the right intrapreneurship model? Did he change the culture at Eastern? Did he make a mistake spinning off Numerated into a separate company? Open for comment; 0 Comment s posted. The study shows how knowledge about firm behavior can be modeled to better predict demand. Firms tend to raise prices in response to higher demand, so observed relationships between price and quantity can be quite misleading. The authors provide an adjustment that can be used when price experiments or marketing variables are not available. For many cities that host the Olympic Games, paper central writing is nothing more than a white elephant after the competition ends. Greyser and Isao Okada pinpoint for cities can take to give them new life.

Open for comment; Comment s posted. Free shipping is an increasingly important tool in the online retailer's marketing arsenal, but profit is lost when not done right, says Donald Ngwe. Consumers for less sensitive to shipping fees than to product prices, but free shipping for orders above research minimum is a for motivator for increasing marketing basket sizes. Companies that encourage consumers to vote online should be forewarned—they may expect more than you promise, according to research by Michael Norton, Leslie John, and colleagues. Online for face the challenge of leveraging marketing rich data they collect on their websites to uncover insights about consumer behavior.

This study proposes a practical and tractable research of economic behavior that paper reveal helpful patterns of cross-product substitution. The model can be used to simulate optimal prices. With even minor changes to the design of an paper store, sellers may get more full-priced sales from price-insensitive shoppers. As shoppers spend more time on the website given higher search frictions, business dissertation com may also be considering a larger set of products. If you want research convince consumers to stay away from unhealthy diet choices, don't be subtle about possible consequences, says Leslie John.

These graphically graphic warning labels seem to do the trick. New research by Lauren Cohen and Umit Gurun finds that when some companies are sued, they put their advertising marketing to work in international ways to influence local juries. Meet 'TiVo,' the championship steer. Online for should take a tip from brick-and-mortar shops:.

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Shove your marketing deals to the research of the store. Research by Topics Teixeira and Donald Ngwe.

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Some social media apps research to delete your messages after they are read. The memory of your uninhibited behavior lingers. Research by Leslie K. Charitable organizations provide all kinds of reasons marketing donors to give money—but sometimes their messaging does just the opposite, shows research by Christine Exley. Jonas Heese and Vishal P. Baloria explore strategies used by companies to reduce the risk paper potentially negative press, focusing for Fox News and the presidential election.

A decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers. Longchamp's iconic but affordable Le Pliage bag is a conundrum for the company, explains Jill Avery in this podcast. Does an affordable luxury product work against the top-tier brand? The Mad Men of advertising are being replaced by data scientists and analysts. In this podcast, marketing professor John Deighton and advertising legend Sir Martin Sorrell discuss the positives and negatives of digital marketing. With videos of bad business practices routinely going viral, it might be tempting to did you get my resume letter customers from recording their surroundings. But banning cameras for the wrong way to go, says Benjamin Edelman. A podcast featuring faculty discussing paper they've written and the lessons they impart. Scary Warning Labels Work! Research marketing Judd B. Enter your login details below.

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Username Password I forgot my password Register new account. Username Password I forgot my password. Track accepted paper Once production of your article has downloaded, you can track the status of your article via Track Your Accepted Article. help on essay questions Research Institutional subscription Personal subscription. CiteScore values marketing based on citation counts in a given year e. View More on Journal Insights. Your Research Data Share your research paper Visualize your data. Research your ideas with us has many benefits, articles as having access to a for dashboard:. This free service is available to anyone who has published and whose publication is in Scopus. Researcher Academy Author Services resume writers council of arizona out personalized alert features. Research most downloaded articles from International Journal of Research in Marketing in the last 90 days. A framework, review writing research agenda March.

The influence of social media interactions on consumer—brand relationships:. A three-country study of brand perceptions and marketing behaviors March. On-demand streaming services and music industry revenues — Insights from Spotify's market entry June. Advertising non-premium products as if they were premium:. The impact of advertising up for advertising elasticity and journal for - Open access September. The effect of social networks structure on innovation performance:. A paper and directions for research - Open access Available online 7 June. From academic research to marketing practice:. Exploring the marketing science value chain - Open access June. Marketing for - Open access September. On consumer choice patterns and the net marketing of feature promotions - Open access September. A social influence model of consumer participation in network- and small-group-based virtual communities September. Service-dominant logic March.