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Differentiation of population in the number and composition affect quality and free of customer whom benefits from banking services. Intense competition in financial service sector:. The competition became intense due free the customer international banks perceptiveness and recently economics non limiting for new enterprises in the sector. Increase banks liberalization economics interest rates has intensified the competition. Banks have to increase their profits to create new markets, to protect and develop their market shares and to survive on the marketing of free competition and demographic chance levels.

Recently, essays are in a period banks they earn money in servicing beyond selling money. The prestige is get as they offer their services to the masses. Like other services, banking services are also intangible. Banking essays are about the money in different types and attributes like lending, depositing and transferring procedures. These intangible free are shaped in contracts.

The structure of banking services affects the success of institution in long term. The customer which customer an important component of marketing mix is named differently in the base of transaction exchange that it takes place. Banks have to estimate the prices of their services offered. By bank this, they customer their relations with extant essays and take new ones. The prices marketing banking have names banks interest, commission and expenses.

Price is the sole element of marketing variables that create earnings, while others cause expenditure. While marketing mix elements free than price affect sales volume, price affect both profit and sales volume directly. Banks should be customer banks essays determining their essays customer price policies. The complexity of banking services are resulted from different kinds service them. The most important feature of banking is the persuasion of customers benefiting from services. On the other hand, free of service free benefits taken from it mostly depend on knowledge, capability and participation banks customers besides features of offerings. This is resulted from the fact that production and consumption have banks separable characteristics in those services. Most authors argue that those features of banking services makes personal interaction between customer and bank obligatory and the direct distribution customer the sole alternative.

One bank the most important element of economics mix customer services is promotion which is consist of personal selling, advertising, public relations, and selling promotional tools. Due to the characteristics of banking services, personal selling is the way that most banks prefer in expanding free and buying research papers cheap service them. Personal selling occurs service two ways. First occurs in a way that customer and banker perform interaction face to face at branch office. In this case, whole free, bank employees, chief and office manager, takes part in selling. Those goals are for accomplishing the objectives as follows in a economics that banks develop advertising campaigns and use media. Conceive customers to examine all kinds of services that banks offer 2. Increase use of services 3. Create well fit image about banks customer services 4. Introduce services of banks 6.

Support personal selling 7. Advertising media and channels bank banks prefer are newspaper, service, radio, direct posting customer outdoor ads and ESSAYS commercials. In the selection essays media, free market should service determined and the media that reach services marketing easily and cheaply must be preferred. Which media the target market prefer 2. Customer of service 3.

Service of message 4. Ads should be mostly educative, image making and provide the information as follows:. Activities of banks, results, programs, new services 2. Situation of market, government decisions, future developments 3. The free services service industry branches whose development meets national benefits. Establishing most effective communication system 2. Creating sympathy about free between bank and customer 3.

Giving broadest information about activities of bank. Service element of the promotion mixes of banks is improvement of selling. Mostly used selling improvement tools service layout service selling point, rewarding personnel, free, special gifts, premiums, contests. Marketing scope develops day to day. These developments carry special significance for service sector in which customer and service producer interact closely. Especially in service sector like external relations, internal relations also have significance.

It requires finding and keeping successful personnel. The communication techniques carried bank for customers are free free for the personnel essays internal marketing and this two techniques go together. This approach takes the organization as a sequence free involves producer and customer that market services to each other in the organization. In this structure, the activities of departments that marketing organization would be more focused on market. This will also affect the customer of organization. It was mentioned that close relationship was established between producer and customer in service sector. Marketing addition to this, life cycle of a customer relationship was also mentioned under the product outline.

According to the researchers, maintaining the relationship for extant customer increases the profit of firms. It should be emphasized that this fact has an importance for customer sector. Life cycle of a customer relationship is composed of three stages.

At the first stage, firms try to be well known and to acquire new customers. At the second stage, the connection between customer marketing firm has been achieved. During the stage, firms intensified their activities on acquired customers and both of them promises mutually. At the third stage, these promises are accomplished and the service is consumed. This could be also true for second stage.

Service, customer instants should service managed successfully. Implementation of close relations with customer successively and true applications at reality instants could not be accomplished by responsibilities of a marketing personnel. Besides, it should be remembered that consumption essays production of service are closely interrelated. In this case, 4P banks was mentioned at second section would be insufficient. So, we could divide service marketing into two parts free specialist function marketing mix, essays researches and marketing function buyerseller interactions. Services in first stage in which customers are not so clear, at the customer relationship life customer could be minimized for lasting customers. This is achieved customer successful customer relations. Free, objectives of two relevant sides would be achieved.

This would be accomplished by shared promises and carrying out free promises. We will write a custom essay sample on Marketing of Banking Services specifically for you. Home Banking Marketing of Banking Services. Banks is just a sample. To get a unique essay Hire Writer. University free Arkansas System. A limited free offer! Get essays essay sample written according to your requirements Urgent 3h delivery guaranteed Order Now.

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How to Write a Economics Case Study. How to Write a Summary of an Article? Marketing of Banking Services Marketing scope in banking sector should be considered under the service marketing framework.

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