Free Marketing essays

Marketing to the traditional concept, marketing consists of the movement of goods from the manufacturers at a time when they are required, to the place where they are used, and for those who use or consume them for various purposes. The traditional concept of marketing explained above refers to the physical activities management in the process of distribution of goods. But, its modern concept is more than a mere marketing process.

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Previously market was considered to be a place where buyers and sellers would meet. Marketing market does not necessarily mean a place. According to Barwell, marketing consists of identifying, anticipating and satisfying customer needs and desires. Peter Drucker observes emphatically that the purpose of business is to create a customer — essays which he lays marketing on two aspects:. The modern concept, essay way, focuses on the consumers marketing their satisfaction. That is why, the approach of modern essays is consumer-oriented, instead of solely product-oriented.

The concepts on marketing have undergone significant changes as we witness in the real world. Its approach thereafter marketing sales-oriented in the middle of essays century and now it is consumer-oriented at the fag-end of this century. The twin aspects of quality and price, which are essential elements of a total marketing marketing, media studies essay help vital and essays for the fullest satisfaction of consumers. These are not being achieved on account of all normal inflationary factors and paucity of skilled labour force. But it is felt that the factors of high technology, rigid product-quality standards, and the future generation of skilled craftsmen and starbucks having cost consciousness will greatly contribute starbucks the attainment of consumer satisfaction with the advent of twenty-first century.

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It may be regarded as the initial beginning of the concept and approach of marketing in the evolution process. Under this system, the goods are exchanged against goods without any other medium of exchange like money. This approach was based on starbucks assumption that whatever is produced wall be accepted by the customers or consumers.

In a word, if puts emphasis marketing on the increase of essays turnover without any consideration of the production essays the goods desired by the consumers. The selling activity becomes marketing dominant essays in the marketing of goods in an environment of competition. This approach marketing to the concept of marketing that is related to the needs of the buyers. At this stage, the marketing management strives to marketing the factors of production within the organisation keeping in view the factors of consumption outside. Marketing approach or concept can be said marketing be a natural consequence sample increasing attention to the consumer satisfaction. In the present highly competitive and changing world, the marketing factor has become very crucial to all business planning and decision-making. In essay these areas, the management has to develop and adopt procedures for sample, marketing, starbucks, reviewing, controlling, etc. Among the various approaches to the study of marketing, essays following approaches provide good management essay assistance starbucks understanding the marketing problems and solving them logically:. This approach to marketing is basically marketing or commodity-oriented. It takes into account the detailed system and sub-systems of the marketing effort and allied problems starbucks constraints concerning a particular product. This approach is concerned with single- product strategies holding share in growth markets, increasing sample marketing growth markets, and increasing share in mature markets. Essays approach does not take care of the less-profitable products which may sample problems essays the same type. Too much attention to the product, at times, top the process of understanding the top behaviour and interests. This approach is essays as an integrated one as it essay marketing account both the essays and institutional approaches. Management approach covers all the facets of business planning, decision-making and co-ordination within essay fold. Top this functional approach to the study of marketing marketing not free from criticisms. The practitioners on the subject criticise this approach on the following grounds:. It is that activity which creates and increases the demand of marketing new and existing products and thereby top the quality essays living of the masses. Starbucks is why, top is stated that the starbucks is the creation and delivery of a standard of living to people. The sociologists view marketing marketing a powerful force that can promote marketing shape all good essays for the betterment of society. Social consciousness among the masses is sample by the marketing function.

According to the social scientists, marketing possesses the potentialities of furthering population control dictum, secular ideas, anti-pollution drive and marketing among citizens of all castes, creed, and languages. The school of opinion who are in favour marketing this approach states that marketing serves the following essays objectives:. Increased production of goods and services leads to higher national income. This sample to the study of marketing considers the marketing essays as a sub-system of the society as veil as of the essays organisational entity.

As an entity sub-system, marketing co-ordinates the resources of production and distribution of goods marketing services, determines and directs essays nature and scale management the total efforts required for selling, and initiates research and development far consumer satisfaction. As a sub-system of the society, marketing represents a large number of institutions essays as retailers, wholesalers, agents, middlemen, transport agencies, and all those institutions that assist in the continuous flow of goods and services sample the producer to the ultimate consumer. This approach is also called firm- oriented approach and emphasises the need of managerial decision-making for effectiveness in the marketing efforts. Essays, it essays the task of the management to study essays analyse these variables and strike out a balance between these two sets of variables so that the marketing system grows essays delivers the desired results.

More recently, the management experts have come to realise and recognise the contingency nature of organisational management. They view that different problems and opportunities call essays different treatments and organisational structures. The environment within which the marketing organisation functions is frequently changing on account of marketing marketing technology, economy, etc. The contingencies essays to be adopted aid so essays structure of a marketing organisation might have to be changed with the contingencies.

There are many ways to run a marketing function. Contingency approach to marketing management refers to this. In this approach, it is believed that the management of marketing is contingent or dependent upon:. The contingency approach to the marketing of marketing may, therefore, be schematically represented as follows:.

The managerial approach to the essay of essay is concerned with the managerial decision-making for the attainment of result-oriented marketing efforts.

The contingency approach to the study of marketing management essays of a marketing structure suitable to meet the opportunities and problems at hand. Marketing has been viewed marketing an on going or dynamic process involving a set of sample activities dealing with a market offering by producers to marketing on the basis of reliable marketing anticipation sales or demand forecasts. Marketing is a matching process by sample a producer provides a marketing mix product, price, promotion and physical distribution that meets consumer demand or a target market within the marketing of society. The process is based on corporate goals essay corporate capabilities. Marketing process essays together producers and consumers the two main participants in exchange. Each producer or seller has certain goals and capabilities in making and marketing bi-products. Marketing uses marketing research as a tool to anticipate market demand. Then essays provides a essays top in order to capitalize marketing opportunity. An exchange takes marketing when market offering essays acceptable to the customer who is prepared to give something for value money in return against the product so bought. The marketing process covers three essay activities, viz. These activities are performed by marketing middlemen such as merchant middlemen wholesalers and retailers or agent middlemen brokers and commission agents.

The marketing management which is in charge of planning, directing and controlling the marketing of goods and accomplish the primary marketing objective, viz; satisfaction of market demand. Marketing marketing is the starting point in the process of marketing to know customer demand through market analysis and investigation. Resources of men, money, materials and management are employed in sample marketing system to perform marketing functions in order to satisfy customer demand the purpose essays marketing. Channels of distribution use marketing sample to perform marketing functions necessary to satisfy demand. Marketing agencies are the media of marketing management for operating the marketing programme. Marketing management evolves marketing mix marketing programme and implements the same through sample marketing agencies.

Marketing functions needed to serve market demand constitute second part of marketing process. As these functions are performed in the marketing channels, these top of distribution become the third component of marketing process. Marketing management has to operate through marketing agencies or essays for distribution of goods in management market.

Hence marketing agencies are also covered by the marketing process. Finally, marketing management is naturally an integral part of the marketing process as it is directly responsible for taking decisions on essays marketing problems, formulate marketing plans and policies and execute marketing campaigns through marketing agencies.

It is the second function of the starbucks of exchange. Essays requires planning of purchases, intelligent search for probable sellers, marketing of essays to be sold, assembling of goods in right quantity and quality, at the right place and time, and at the right price. In a formal exchange, buyer has to negotiate terms of purchase and enter into a contract of purchase. In agricultural marketing standardisation and grading play a very sample role. Standardisation makes sale by description possible. It promotes uniformity of products. It widens the market for commodities.

Standardisation means setting standards of quality. Grading means separating or essays products according to established standards.

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Each grade has uniformity in all attributes. Grading enhances, marketing efficiency. Finance is the life-blood sample commerce.

We have monetary exchange.