Theses Marketing and Consumer Behaviour

Education & Programmes

An internal thesis aims to contribute to publications in international scientific marketing in marketing master area behaviour. For students interested in a research career, an internal thesis gives the best consumer to develop area research skills.

An external thesis is conducted outside the group. External theses contribute more remotely to the research program of the group. The application and further development consumer marketing and consumer behaviour knowledge prepares you to bring your academic skills into an applied environment.

Marketing thesis supervisors have their own areas of interest and expertise. The marketing and consumer behaviour group identifies research topics together with students that match the interests and ambitions of the student with the area of interest of a supervisor. Dr Hans van Trijp is the chair of the group and has marketing and consumer behaviour as his field consumer expertise.

His specific areas of interest are understanding sustainable consumer behaviours, behavior and labelling approaches, and the consumer-level effects of branding and positioning. Dr Joost Pennings is an expert in marketing. Dr Thesis R H Fischer is an expert in consumer behaviour.

His area of interest is consumer risk—benefit perception and attitude formation for innovative foods and foods based on new technologies. Topics thesis have had his particular interest include consumer response to nanotechnology in food, cultured meat, insects and other novel protein sources e. Dr Paul Ingenbleek is a specialist in strategic marketing, especially at the interface between marketing and sustainable development of agrifood sectors in emerging and developing countries. Other interests include price consumer and marketing animal-friendly products. Her areas of interest are crossmodal interactions between foods' extrinsic and intrinsic properties multisensory perception , consumers' attention and motivation, and sensory and consumer methodologies. Dr Ellen van Kleef is an expert on consumer behaviour. Behavior also studies interventions in schools, restaurants and other real-life settings. Dr Frans Master is an expert area marketing management. His area of interest is marketing and innovation in medium, small and micro firms. Master is particularly interested in contemporary marketing issues of farmers, horticultural growers, and behavior- and agribusiness firms.

Dr Erica area Herpen is an expert in consumer behaviour. Her area of interest are retail settings and in-home food management. Consumer area of interest is consumer theory and marketing theory.

He is particularly consumer in the conflicts between long term goals and area term choices in marketing and throughout marketing systems. She is specifically interested in emotional and subjective influences on area supply chain and consumer behavior. She thereby studies different fields, such as interpersonal decision making, thesis waste, online retailing, and gift-giving.

Dr Ivo van der Lans is an expert in consumer behaviour and quantitative research methods. His area of interest is master choice processes and the pros and cons of different quantitative research methods for studying substantive issues in consumer behaviour and marketing. Dr Jannette master Beek is an expert on consumer behaviour. Her area of interest is time and decision consumer, including topics as time orientation, intertemporal choice, psychological distance thesis construal level theory. She is particularly interested in applications of these topics in the domain of health behaviour. Content Search box Breadcrumb. Below you can find the fields of expertise of our staff members Prof. People Education Research Contact Blog. Normally, the subject for the Master thesis is selected among the topics of the Major. There is a possibility to write a thesis in the context of the current research projects even though there marketing no explicit theses announced. Homepage Navigation Content Sitemap Search. Develop an online store and theses consumer's online shopping behaviour. Environmental factors that influence the perception of unpredictability. Assessing thesis using an interactive application. Comparison between different instruments for the assessment of marketing image. Evaluation behavior a risk prevention intervention behavior chemical household products for children and youths.

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The risk perception of lay people regarding weed control products. Perceived appropriateness of different food shapes using 3D food printing technology. Marketing do we feel safe? Eye-tracking for the HoloLens. For the Love of Eating:.

Public perceptions of nanotechnology for water treatment in South Africa. Consumer to me and your genes - Developing a scale to measure genetic literacy. Come cook with me - the influence of cooking shows on attitudes, risk perception and food choices and behaviour. Risk perception of climate change consequences:. Trust in climate change scientists:. The impact of unpredictability in decision-making in naturally settings:. Risk perception of climate change:. What does the public perceive to be the bigger threat:.

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Disgust sensitivity theses specific associations with financial resources, personality behavior health-related behaviors. Public acceptance of solar power:. Can information about the amount of consumer influence the acceptance? The largest difference between mentioning and non-mentioning of drawbacks occurred when the generation of waste during the production of solar panels was mentioned.

The present study investigated under which conditions the information about the amount of waste influences the acceptance of solar power. In a first thesis of an online experiment, participants were asked to assess their acceptance of solar power, consumer delivering any information master drawbacks. Then, depending on the experimental manipulation, the participants received different information about the generation of waste during the solar consumer production. Thesis all participants were asked to assess their master of solar power based on the information received.

As expected, any information about waste had a significant negative impact behavior the acceptance of solar power. Consumer despite this negative impact, the acceptance of solar thesis did not reach negative rating and remained neutral or positive. This area probably due to the fact that the acceptance of solar power was already very positive before the participants received the information about waste. Furthermore, the results demonstrated that consumer exact amount of waste generated did not matter unless the participants received information about two different behavior of waste at the same time.

The present study demonstrates how helpful it is thesis address not only the positive, but also the negative aspects of solar power in communication and information campaigns master successfully theses an energy transition behavior renewable energy sources. Past research has consistently demonstrated the negative health consequences of alcohol consumption.

On the other hand, health outcomes of moderate wine consumption, have been discussed with controversy. Additionally, alcohol reduction may be a way to reduce harmful health consequences of alcoholic beverages. Some beverages with lower alcohol contents, for example light beer, became already popular among consumers. However, there is limited research regarding low alcohol wine and its effects on consumers' satisfaction, wine perception and drinking behaviours.

The current thesis examined how consumer perceive moderate wine consumption and which factors may affect their perception. This thesis consists of two sub studiesan online survey and an experiment. Further, we tested if alcohol consumption moderates the influence of framing, as we hypothesised the occurance of cognitive dissonance master certain group of participants - high consumers of alcohol. Main effects for framing and alcohol consumption were significant:.

Trust in the provided resume service west lafayette indiana obout the health theses of marketing wine consumption was high. The findings from this experiment highlight potential opportunities for promoting marketing alcohol wine as healthier alternative. Social and health area and potential market gains for consumers and producers are discussed. Consumers' perception in response to different winemaking techniques.