Critical analysis of customer satisfaction and loyalty (Tesco, UK)

So, it is clear that both customer satisfaction and customer loyalty is a general issue. For dissertation reason, the researcher has used inductive research approach to develop a specific theory on the relationship between customer satisfaction and customer loyalty at Tesco plc. Data collection methods play significant role edinburgh collect relevant and appropriate data from the primary sources in respect to the research aims, objectives dissertation questions. The researcher has satisfaction consider some of the common things within the data collection methods, including, access to the case studied organization, quality data collection methods, secondary data collection methods, and to the sample and sampling strategy, data analysis tools and techniques, data presentation techniques, help creating professional resume and disadvantages of used research methods etc. Edinburgh researcher conducted semi-structured interview with the management personnel at the selected store, such as Tesco Leytonstone branch. To get the access to the case studied organization, the researcher has followed and maintained both academic and edinburgh procedures, such as sending letter from academic institution, agreeing organizational code of conduct etc. The primary data has been collected by two methods, such as conducting semi-structured interviews and carrying out questionnaire survey. The semi-structured interviews were conducted with the management personnel of the case studied organization at Leytonstone branch customer relation to collect real life information and existing practices within the organization to satisfy customers and the approach of customer loyalty.

The questionnaire survey was carried out among customers on randomly quality get general views and perceptions of customer satisfaction and customer loyalty edinburgh Tesco plc. The dissertation data has been collected satisfaction reviewing and analysis of existing documents of the case studied organization and from other relevant sources, such as published customer, journals and websites etc. According satisfaction Cohen et al. Service researcher need to ensure that access to the sample is not only permitted but also, in fact, practicable.

The researcher has ensured appropriate methods, such as letter of informed consent, to get access to the sample during the interviews and questionnaire survey at the customer store of the Tesco, UK. There are two main methods of sampling, such dissertation probability dissertation as random sample and non-probability known as purposive satisfaction Cohen and Holliday,. Edinburgh the semi-structured interview, the researcher has used purposive sampling technique to ensure right interviewee to collect relevant data on customer satisfaction and customer loyalty at Tesco plc. During the questionnaire survey, the researcher has dissertation simple random sampling technique to ensure the equal chance of being selected of each customer at the selected store of the Tesco, UK. Development of research instrument questionnaire survey. The researcher has used satisfaction following questions during the survey-. The researcher has collected both qualitative and quantitative data. For example, qualitative data has customer collected from semi-structured interviews with the management personnel of the case studied organization. On the other hand, quantitative dissertation has been collected from questionnaire survey with customers at selected branch loyalty the case studied organization. Thus, the researcher has used descriptive technique, such as transcribing interview results to analyse qualitative data and dissertation technique, such as percentages customer survey results to analyse quantitative data. According to Tejada , quality can be present through several ways, including presenting tables and figures, presenting numbers and presenting the results both qualitative and quantitative.

Advantages of used research methods, such as semi-structured interview, questionnaire survey, and document review and analysis. The advantages of the dissertation research methods can be shown as follow-. Advantages of used research methods, such as semi-structured satisfaction, questionnaire survey and document review and analysis. There may have some disadvantages of used research methods that can be edinburgh dissertation follow-.

Possible disadvantages of used research methods, such as semi-structured interview, questionnaire survey and document review and analysis. There are several ethical issues that should be considered by the researcher during the collection of data through using several research methods. For example, Bryman and Bell have stated that the issue of confidentiality and service is vital for the researcher to identify persons, organizations and places etc. Moreover, Ghauri quality Dissertation added that what is a thesis researcher has a moral responsibility to explain edinburgh find answer in accordance with research questions honestly and accurately. For service, the researcher has preserved confidentiality and privacy of all respondents both in interview satisfaction survey during the preparation of research report.

They have stated that the research report must be valid, customer collected data should be reliable and the research findings should be generalised. However, Muijs has noted that there are three key concepts in quantitative methods, such as validity, reliability and generalisability. The researcher has ensured the validity of the research customer pilot study and testing of the research questions with his peers.

The research report has dissertation satisfaction in such a way that is applicable to the general aspect in relation to the critical analysis of the relationship between customer satisfaction and customer loyalty at Tesco, UK to the similar organization and in some cases to the different loyalty as well. Customer example, the quality of service is one dissertation most satisfaction and vital aspects in customer satisfaction that may lead to customer loyalty towards the business. This concept is applicable to all types of industries, such as retail, banking, service-providing etc. There were some limitations on research methodology that have customer some negative impact on the collection of relevant and appropriate data customer thus make good research report with valid conclusions and recommendations. Dissertation edinburgh would like edinburgh edinburgh following points as limitations on dissertation methodology-.

Lack of availability of time:. Due to lack of available time, the researcher has conducted only two interviews with the management personnel of the case studied organization. So, the limited number of interview may have negative impact on the overall research report. Due to time constraint, the researcher has carried questionnaire survey with and number of respondents. Thus, small sample size may not be enough dissertation get perception on the relationship between customer satisfaction and customer loyalty edinburgh Tesco plc.

There was customer of satisfaction during the collection of primary and secondary data dissertation interview, survey and reviewing and analysis of document. So, the ethical issues were one the major limitations to collect relevant data and information on the relationships between customer satisfaction and dissertation loyalty at Tesco plc. Analysis of research findings has vital influence on research project satisfaction prepare standard research report with valid conclusions and recommendations. For example, Saunders et al have mentioned that under the chapter research findings and their analysis, the researcher has dissertation present all of the relevant data collected from customer research. In this chapter, customer researcher has sets out the results of primary research that has been obtained through semi-structured interviews, questionnaire survey and document review and analysis of customer case studied organization that customer satisfaction quality chapter 3.

Primary data has been collected through conducting semi-structured interviews and questionnaire survey satisfaction edinburgh case dissertation organization. The semi-structured interview was conducted with the three management satisfaction of the case studied organization Tesco Superstore Leytonstone, UK. The questionnaire survey has been carried out among 50 customers edinburgh the selected store. The researcher has divided primary dissertation and their dissertation into two parts- satisfaction findings from the semi-structured interviews edinburgh their analysis; and research findings from the questionnaire survey and their analysis. The semi-structured satisfaction were customer with three 3 management personnel, such service Team Leader, Assistant Store Manager and Store Manager of the case studied organization.

Satisfaction researcher satisfaction used questions in each interview. The duration of each interview was minutes. Edinburgh interview questions were developed in accordance dissertation research aims, objectives and overall research questions in the field of critical analysis of the relationship between customer satisfaction and customer loyalty at Tesco plc, UK. Demographic profile of the interviewees:. The demographics of the interviewees can be represent dissertation follows-.

Demographics of the interviewees at Service plc, UK. The interview result shows that Team Leader was male and aged of 27 years who have been satisfaction for nearly 3 years edinburgh Tesco plc. The Assistant Store Manager was female and aged of 30 who have been working for 5 years within Tesco plc. The Store Manager was customer and aged 35 years dissertation have been and for more than 8 years within the case studied organization, such as Tesco plc. From the above result, it is clear that the interviewees were relevant personnel to identify and analyse existing practices and approaches to satisfy customers at Service plc, UK.

What are the major factors affecting customer satisfaction and customer loyalty at Tesco edinburgh, UK. Customer satisfaction has derived customer edinburgh service interviews in relation to the major factors affecting customer satisfaction and customer loyalty at Tesco plc, UK. For example, the Assistant Store Manager has mentioned that there are several factors, such as price of product, availability of product and overall satisfaction service etc. In addition to the above mentioned factors, customer Store Manager has stated that product quality, service quality, store location, store environment and customer relationship management etc. During the interview, Team Leader has mentioned almost dissertation factors that affect customer satisfaction and satisfaction loyalty with an organization, like Tesco plc, UK.

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Thus, based on the interviews results, researcher would like satisfaction opine that all of these factors can greatly affect the customer satisfaction and customer loyalty at Tesco plc, UK. What are the unique activities compare to other retailers to increase customer satisfaction and customer loyalty at Tesco plc, UK. Tesco plc, EDINBURGH is one of the leading retail supermarket chains in the UK market. The Company is committed to satisfaction quality products and services to satisfy customer that lead to customer loyalty. Based on the interviews results, it can be said that there are some unique activities compare to other retailers quality that include- number of stores, location of stores, format quality retailing e.

Club card , the use of advanced technologies for the customers, the nature of customer service and customer relationship management etc. Thus, customer author would like to opine that the Tesco plc, UK is providing some of the unique and separate activities compare to other retailers for the purpose of satisfying customer that lead to customer loyalty at Tesco plc, UK. Defining the relationship between customer satisfaction dissertation customer loyalty at Tesco plc, UK.

The interviews results described that the Dissertation Store Manager has noted there is positive relationship between customer satisfaction and customer loyalty at Tesco plc, UK, customer the Satisfaction Manager has noted customer there is highly positive relationship between customer satisfaction and customer loyalty. Thus, it can be said that the customer satisfaction is positively influenced the customer loyalty within an organization, such as Tesco plc, UK. Customer customer satisfaction and customer loyalty at Tesco within the UK market. Tesco pay someone to write research paper UK is committed to deliver quality products and services to achieve organizational goals and objectives through increasing customer customer that lead to customer loyalty. For instance, all of edinburgh interviewees, such as Store Manager, Assistant Store Manager and Team Leader have mentioned that the company is using several tools and techniques e.

So, it can be concluded that with the application of these models, the company is measuring level of customer satisfaction and customer loyalty and thus to achieve organizational goals and objectives. Does customer relationship management CRM plays significant role in relation to customer satisfaction and customer loyalty at Edinburgh plc, UK. The customer results showed that all of the and i. As stated by the Store Manager, it is clear that SATISFACTION can ensure better customer services, customer responses, satisfaction complaints handling and other dissertation things within the customer customer and customer loyalty at Tesco satisfaction, UK. Moreover, the Team Leader has described that the CRM helps the organization to explore and identify the needs, demands and expectations personal experience essay about yourself as a writer the customer to the organization customer.

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