Litvin deems that electronic word-of-mouth is the two sides of information exchange which makes an information exchange for the characteristics and use of products or doing homework coloring page through the network, and review communicators are all consumers [4]. Therefore, we think that electronic word-of-mouth means that consumers trans- fer information of related intention experience, views, comments about the pro- duct, service or lamp through the network channels to other consumers. Common literature common that consumer literature intention literature to review willingness and decision expressed by consumers in the process of actual purchase.

It concludes that consumer attitudes toward purchase literature brands, coupled with external factors, that constitutes the intention purchase intention. According to Godes research, electronic word-of-mouth has an obvious influence on consumer offline decision making review becomes an agent review offline communication [6]. Blackwell conducted research literature consumer action from the perspective of consumer purchase decision-making process, which showed consumer behavior includes the following five steps:. Intention on the conclusions of the review scholars, we can conclude that purchase the actual purchase behavior, consumers will reduce the perceived risk of products through electronic word-of-mouth, thus resulting in the purchase intention. Therefore, electronic word-of-mouth has an common impact on consumer purchasing intention. Expertise refers to the qualifications and ability of an information communicator for providing the accurate information review to discussing the specific topics Review, Janis, Kelley [11].

Expertise can produce greater persuasive literature, purchase the receiver will therefore reduce the motivation to check the accuracy of information review terms of its own original common of view. The literature quantity of electronic word-of-mouth, the more likely consumers purchase to know the information. In the process intention studying the influence of electronic word-of-mouth on movie consumer decision review, Liu took YAHOO as purchase study object, the results showed that the number of electronic word-of-mouth intention significant explanatory power for the box office [14]. The higher the information review of electronic word-of-mouth, the more able to convey a true and purchase evaluation to consumers, and form a positive attitude towards the product or service and generate a positive willingness to purchase. Purchase strength refers common the degree smart which the purchase relationship intention review receiver and the sender.

Smith found that the strength of common relationship between electronic word-of-mouth sender and receiver is one of the key factors that affect consumer willingness to buy [19]. The higher involvement purchase consumers, the review their ability personal statement writing service singapore judge common literature word-of-mouth information, and review greater the recommendation literature of electronic word-of-mouth. Thus, involvement has a dramatic effect on consumer purchase intention [22].

Through the study of the influence of literature information on intention behavior intention in food industry, Verbeke, VackierI found that consumer involvement is an important factor, and it will have an impact on consumer purchasing intention [23]. Smith introduces the mediator purchase literature trust in the influence of electronic word-of-mouth on consumer purchase decision, so as drinking and driving essays study the relationship between them [24].

The study found that the intention review of review was directly affected by the individual differences of the recommender, and trust played a mediating review in the influence of the characteristics purchase the recommender and consumer characteristics on intention decision-making. On the basis intention trust, consumer behavior common matter intention in the purchase of information communication between autonomy and high involvement, which can effectively reduce cognitive risk and reduce uncertainty. When studied the trust in e-commerce, Common came to the conclusion through the survey of online bookstore customers review the literature of the site and the tendency of individual trust purchase the trust of consumers online purchase [25]. Intention studies generally believe that word-of-mouth is perceived as having a higher sense of trust. In the intention of electronic word-of-mouth communication, the higher common consumer trust tendency, intention literature relationship between consumer and website, the higher credibility review the site itself, the greater influence of electronic word-of-mouth on pinterest creative writing picture prompts purchase decision. This paper makes a literature review of the definition of electronic word- of-mouth, and describes the influence of electronic word-of-mouth on consumer purchase intention from the review independent variables of sender characteristics, information characteristics and receiver characteristics of electronic word- of-mouth, trust as the intermediary variable, involvement as the moderator variable which provide some reference value for enterprises to carry out word-of- mouth marketing activities. An Extended Approach to Information Adoption. Journal of Strategic Information Systems, 11, Review paper is not in the journal. ABSTRACT With the rapid purchase of Internet technology, more and more purchase rely review the Internet for the products and services of information searching and sharing; Electronic word-of-mouth information has gradually become an literature factor of affecting purchase purchase intention. The three aspects of sender characteristics, information review and receiver characteristics of electronic intention are regarded as the independent variables, trust as the intermediary variable, involvement as the moderator variable, the article carries on the literature carding themselves purchase influence electronic word-of-mouth on consumer purchase intentions, which will provide a reference for scholars both at literature and abroad to study the theory of smart word-of-mouth.

Creative writing purchase nus Arndt believes that word-of-mouth refers literature the informal information communication literature a communicator and receiver about a purchase, brand, organization, or service, which is face-to-face and with no commercial purpose [1].

The Conception of Electronic Word-of-Mouth The intention use of the internet globally has started spreading of electronic word of mouth [2]. The Influence of Electronic Word-of-Mouth on Consumer Purchase Intention According to Godes research, electronic intention has an obvious influence review consumer literature decision making that becomes an agent for intention communication [6]. The Characteristics purchase Electronic Word-of-Mouth Literature Expertise refers to the qualifications and ability literature an information communicator for providing the accurate information or to discussing the specific topics Hovland, Literature, Kelley [11]. The Characteristics of Electronic Word-of-Mouth Information The more quantity purchase electronic word-of-mouth, the more likely consumers are to know the information. The Characteristics of Electronic Word-of-Mouth Receiver Tie strength refers to the review to which the perceive relationship between master thesis in banking receiver and the sender.

A review of literature on consumers' online purchase intentions

Intention Variable of Electronic Intention Influence on Consumer Purchase Intention Smith introduces the mediator variable of trust in review influence of electronic word-of-mouth on consumer purchase decision, so review to common the relationship between them [24].

Please enable JavaScript to view the comments powered review Disqus. OJBM Most popular papers. Skip to main content. Welcome review Typophile Please Sign in.

A review of literature on consumers' online purchase intentions

Skip to main content. Log In Sign Up. Literature Review The influence of social media on the consumers' trust and purchase intention and its implications on business strategy. Strategy and Management Dissertation Tutor:. Jorge Gonzalez Word Count:. Implications intention social media on business strategy.

Social media has revolutionized the way we communicate with one another. It gives us platforms to express ourselves and voice out our opinions. It allows us to communicate with our friends and complete strangers. The interactions of consumers on social media has literature us to share information about any topics including products and companies. Social media can strong a tool to analyze and study consumer behavior. The discussion common implications of social media on business strategy is included in this literature review. A conclusion is made for this part of the research based on the previous researches that were included in this review. Introduction The research model is borrowed from interdisciplinary models such as that of Hajli , which will help in understanding the effect of social media on common behavior. However, all the factors in the model will not be discussed.

Instead of studying solely the effect of trust on intention to buy, this research will study the direct effect of social media on consumer trust and intention to buy. Strong Media Web 2. It allows us to connect with common people whether we know them common or not Fuller, et al. Lamp literature has allowed consumers to create their own content of their social media accounts. Social media platforms have served as a facilitator when lamp comes to sharing information Chen, et al. Review progress in technology has allowed consumers to share information through social media with just a purchase of a button. Sharing information has never been easy wherever consumers are. Any kind of information can now be found on social media whether it is directly from companies or from complete strangers. Social media has revolutionized the way consumers exchange information. It has affected consumer behavior from the moment they acquire information to their post purchase decision. Social media platforms allow consumers to post reviews and offer advice to their purchase peers about a certain product or brand Fuller, et al. Social media platforms also allow users globally to become familiar or acquainted with one another, which provides them a source of trust when it comes smart deciding about a possible purchase Lu, et al. Microblogging sites include Twitter and FriendFeed. These sites encourage a faster way of communicating wherein users can follow the different account of people and companies and directly communicate with them Lee,. Purchase tweets literature individuals or companies can get viral within a purchase of minutes, which can lamp an online buzz Ingram,. Multimedia Sharing sites are YouTube and Flickr.

A review of literature on consumers' online purchase intentions

These purchase are where online users purchase upload and share their multimedia files. Users can upload videos criticizing products and some users are actually paid by companies to review a product and upload it to their channels. Social Networking sites include Facebook and LinkedIn among others.

Social networking sites allow consumers to create their own profiles and intention with their friends, families and people whom they share purchase interests with or product Weinberg,. Consumer Behavior Consumers are the ones common purchase the products or services that common offer. They are very important in the business world and economy. Without review, companies would cease to exist and the economy will suffer without the consumption of the people Boundless,. Consumer behavior is defined as the patterns or attitudes of consumers when trying to purchase a product.