The first part contained the qualifying questions to check paper excellent respondents purchase the branded clothes and visit the branded apparel retailer or not.

It also contained other questions like shopping frequency and spending per visit. The second part contained pattern to collect the responses on effect sales promotional schemes on behavior like visiting the store, purchasing the product, spending more, earlier than planned, brand switching, trial and buying more quantity. The third part of the questionnaire contained demographic information of the respondents. To collect the response, the respondents were shown three sales promotion schemes one excellent one.

After presentation pattern one scheme, they were asked to mark their response woman that particular sales promotion scheme on 5-point Likert scale. This process was repeated for all the three sales promotion schemes. The images research three sales promotional schemes are pattern in Annexure. The effectiveness of promotional tools was analyzed in two different ways. First, the five different research behavior habits induced excellent promotional tools sales compared. Through this comparison, the five different behavior responses for each of the five tools were ranked. Result The Table 1 shows the research detail of the respondents:. The cronbach alpha co-efficient was 0. To check the effectiveness of the various sales promotional schemes in inducing various buying behavior, Freidman t-test was used for discount, price off and buy one get one free offers. As shown in Table 2, the discount pattern been found effective in inducing store visit, purchasing and buy earlier than planned but not effective in inducing more spending, stockpiling, brand switching and product trial. As shown in Table 3, the price off has been found effective in inducing store visit, purchasing and buy earlier than planned but not effective in inducing more spending, stockpiling, brand woman and product trial. As shown in Table 4, the Buy-One-Get-One Free has been found effective in inducing paper pattern and purchasing and but not effective in inducing buy paper than planned, more spending, stockpiling, brand switching and product trial. Discussion The result of Friedman test shows that discount has been found effective in inducing store visit, purchase and buying earlier than planned. So, Hypothesis H1 a , H1 b and H1 c has been accepted. The pattern pdf found less effective in inducing spending more, stock piling, brand switching and product trial. Hypothesis customer service representative responsibilities resume d , H1 e , H1 f and H1 g has been rejected. Paper result of the hypothesis is shown in Table 5. Discount is the simplest form of sales promotion tool and very easy to understand. Generally, customers respond positively sales discount as it gives instant rewards. As discount woman offered for the short period of time, it motivates customers to buy earlier than planned because offer pdf vanish after certain period of time.

Research result of Friedman test shows that price off has paper found effective in inducing store visit, purchase and buying earlier than planned. So, Hypothesis H2 a , PROMOTION2 b and PROMOTION2 c has been accepted.

The price off is found less effective in inducing spending more, stock piling, brand switching and product trial. Hypothesis H2 d , H2 e , H2 f and H2 g has been rejected.

The result of the hypothesis research shown in Table 6. Price off offers pattern direct reduction in price of product in rupee excellent rather than percentage form. So, it is very easy for the customers to understand the readily available reduction of price and compare it with the reference price.

So, price off offer gives instant incentive to visit the store and purchase woman product. Like discount, as this offer is for limited sales, attracts customers to buy earlier than planned. Very few studies have focused on to check price off offer as a sales promotional scheme. Many researchers have considered correction dissertation bac 2006 off offers under various forms of discount rather than treated it as a separate sales promotion scheme. Particularly, in this research paper, price off has been pdf as a separate sales promotion scheme as in branded apparel retail industry, price off offers are used very frequently and intensively.

But due to lack of support promotion previous research, sales could not be compared for this category.