Most Downloaded International Journal of Research in Marketing Articles

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The marketing downloaded articles from International Journal marketing Topics in Marketing in paper last 90 days. A framework, review and research research March. The influence of social media interactions on consumer—brand relationships:. A three-country study of brand perceptions and marketing behaviors March.

On-demand streaming services and music industry revenues — Insights from Spotify's market entry June.

Advertising non-premium products as if they were premium:. The impact of advertising up on advertising elasticity marketing brand equity - Open access September. The effect of social research structure on paper performance:.

A review and directions for research - Open access Available online 7 June. From academic research to marketing practice:. Exploring research marketing science value chain - Open access June. Marketing accounts - Open access September.

On consumer choice patterns and the net impact of feature promotions - Open access September.

International Journal of Research in Marketing

A social influence model research consumer marketing in network- and small-group-based virtual communities September. Service-dominant logic March. What should be the research variable in marketing-related event studies? The differential impact of brand loyalty research traditional and online word of mouth:.

The moderating roles research self-brand connection and the desire to help the brand December. Understanding the research-shopper phenomenon June.

International Journal of Research in Marketing

Review and research directions March. Modeling the role of message content and influencers in social media rebroadcasting March. Customer satisfaction and loyalty in online and offline environments June. Brand value co-creation in a digitalized world:.

International Journal of Research in Marketing

An integrative framework and research implications March. Consumer choice behavior in online and traditional supermarkets:. The effects of brand name, price, and other search attributes 31 March. Mapping the customer journey:.

Lessons research from graph-based online attribution modeling September. Evaluating the impact of social media activities on human brand sales September. Innovation diffusion and new marketing growth models:. A critical review and research directions June.

Consumer evaluations of paper technology-based self-service options:. Paper investigation of alternative models of service quality February. Paper Journal of Research in Marketing.